Jack Trout , Steve Rivkin. Car shoppers can wander through the showrooms of over twenty automobile makers. For marketers, differentiating products today is more challenging than at any time in history yet it remains at the heart of successful marketing. More importantly, it remains the key to a company's survival. In Differentiate or Die, bestselling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities.
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Try AbeBooks. Horse Sense Al Ries. Marketing Warfare Al Ries. Posicionamiento Al Ries. Jack Trout on Strategy Jack Trout. Notify me. Differentiate or Die Patrick Cullen.
El Nuevo Posicionamiento Jack Trout. Nowe pozycjonowanie Trout Jack. Marketing De Guerra Al Ries. Differentiate or Die Jack Trout. Trout on Strategy Jack Trout. The New Positioning Jack Trout. Diferenciarse O Morir Jack Trout. Marketing alla rovescia bottom-up marketing Al Ries. Differenzierung im Hyperwettbewerb Steve Rivkin. Differentiate or Die Steve Rivkin.
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Diferenciarse O Morir
Published by McGraw-Hill Interamericana. Seller Rating:. Condition: Fair. A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. Seller Inventory GI5N
Convert currency. Add to Basket. Book Description Condition: Used: Good. More information about this seller Contact this seller. Tapa dura. Condition: Perfecta.