CONSUMER PSYCHOLOGY CATHRINE JANSSON BOYD PDF

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We use cookies to give you the best possible experience. By using our website you agree to our use of cookies. Dispatched from the UK in 5 business days When will my order arrive? Ilona Boniwell. Carla Willig. Wendy Stainton Rogers. Peter Harris. Cathrine Jansson-Boyd.

Home Contact us Help Free delivery worldwide. Free delivery worldwide. Bestselling Series. Harry Potter. Popular Features. Home Learning. Consumer Psychology. Description Why do people behave and think the way they do? What makes people choose certain products and services?

How does consumption affect our everyday lives? Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being.

It explores key theories within social, cognitive and developmental psychology to show how psychology can help explain consumption behaviours. These include: Memory LearningPerceptionAttentionEmotionsDecision making Each chapter features an introduction, key terms and a summary as well as study questions or class exercises that encourage you to think critically about the subjects covered. Each topic is illustrated with real-life examples, including adverts and case studies, allowing you to relate the theory to everyday life.

Written in a clear and accessible style, this book is essential reading for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology or business studies.

Other books in this series. Add to basket. Social Psychology Wendy Stainton Rogers. Consumer Psychology Cathrine Jansson-Boyd. Table of contents Contents Consumer psychology: what it is and how it emergedConsumer memory and learningPerception and attentionIdentity and consumptionThe emotional consumerAttitudesAdvertising psychologyMotivational determinants of consumer behaviourConsumer decision making and brand loyaltyThe InternetChildren as consumersConsumption and happinessConsumers and the environmentReferences Author index Subject index show more.

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Dr Cathrine Jansson-Boyd

Consumer Psychology. Cathrine Jansson-Boyd. Why do people behave and think the way they do? What makes people choose certain products and services? How does consumption affect our everyday lives? Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being.

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