The results will enrich the approach of creating a price for a product by the companies, in addition to paying better attention throughout the manufacturing process of the products regarding their quality. The data for this research has been gathered through two structural questionnaires focused towards employees and managers, as well as consumers, and SPSS is used for data analysis. The purpose of this study is to find correlations between the importance of the price and the quality of the products. Whether the consumers care more about the price, less about the quality; and vice versa: they care more about quality than they care about the price.

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Genre: | Finance |
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